Before Aneumï, I worked in the fashion industry as a personal stylist and creative director helping others express their style, but somewhere along the way, I lost touch with my own (especially in my mid-20s). Life was shifting, I was growing, and things felt uncertain so it affected the way I expressed myself. But the one thing that always stayed with me was jewelry. A little sparkle on my ears or around my neck reminded me that I still had a my spark, even on the days I didn’t quite feel like myself.

When the world slowed down in 2020, I found myself at home in sweats (like everyone else), barely getting dressed, just trying to hold onto some kind of normalcy. I began to learn how to make my own jewelry (using clay) as a form of therapy and to keep my hands busy as creative while being at home. I was able to reconnect with the playful side of me that had been muted: seeing my ideas come to life truly reignited me!

That spark led to Aneumï (pronounced “A New Me”). And when I became a mom in December 2024, the name took on a deeper meaning for me. I was evolving again...redefining my identity, my style, and how I moved through the world. Aneumï is about putting on a little sparkle to celebrate who you are and show up for yourself in the most authentic way, all while having fun with accessorizing!

Aneumï is a reflection of that journey, with chic, playful, effortless, pieces that live with you. It’s for those moments when you want to feel golden in the everyday. For those who love to layer, mix, shine, and celebrate exactly who they are: no matter what season of life they’re in.

Let's sparkle together,

Valencia Roth-Newell founder, Aneumï Studios