Before Aneumï, I worked in the fashion industry as a personal stylist and creative director helping others express their style, but somewhere along the way, I lost touch with my own (especially in my mid-20s). Life was shifting, I was growing, and things felt uncertain so it affected the way I expressed myself. But the one thing that always stayed with me was jewelry. I never went a day without it; it was how I felt brighter, even on the days I didn’t quite feel like myself. A little sparkle on my ears or around my neck reminded me to play, to show up, and to highlight my personality.

When the world slowed down in 2020, I found myself at home in sweats (like everyone else), barely getting dressed, just trying to hold onto some kind of normalcy. But reflecting back, I still wore my jewelry. It was my little mood lifter, the thing that made me feel put together; even if it was just from the living room to the kitchen. One curiosity led to another and I started learning about jewelry-making; and somewhere in that process, I reconnected with the playful side of me that had been missing: dreaming again, seeing my visions come to life!

That spark led to Aneumï (pronounced “A New Me”). And when I became a mom in December 2024, the name took on a deeper meaning for me. I was evolving again...redefining my identity, my style, and how I moved through the world. Aneumï is about putting on a little sparkle to celebrate who you are and show up for yourself in the most authentic way, all while havinf fun with accessorizing!

Aneumï is a reflection of that journey, with chic, playful, effortless, pieces that live with you. It’s for those moments when you want to feel golden in the everyday. For those who love to layer, mix, shine, and celebrate exactly who they are: no matter what season of life they’re in.

With love,

Valencia Roth-Newell founder, Aneumï Studios